cultural marketing

there is much to say on this topic. but i'm not going to now. it's 2:30 in the morning and i have a ton of work to do tonight. all i know is that, i saw this commercial for mcdonalds, and i get it, i really do. yet, at the same time, i don't. i comprehend the satire placed on the formulaic r&b songs, and even apprehend the silliness about singing so passionately about chicken nuggets. i get it, i do. and if this were a case of just being silly; had it just been a spoof on SNL or some other sketch comedy show; had it just been a youtube video by people with too much time on their hands; i would be able to appreciate the creativity and wit of this commercial. however, it is not a simple spoof. nor is it a satire created for the purposes of entertainment and comedy. this commercial is just that, a commercial. no message. no meaning or selling points. it's decent, but infuses a level of culture that makes me consider how this was even arrived to in the boardroom. in the ad department of mcdonalds, how did this concept get from someone's brain, out of their mouth, onto paper, into print, and then filmed without someone saying, "hey, this is a stupid idea".

for all intents and purposes, i have included, below this stupid commercial, a actual funny commercial. in my opinion, sprite had the best infusion of black culture mixed with commercial marketing to date, with their "image is nothing, thirst is everything" ride about 8 years ago. the bottom commercial here is, by far, one of the best commercials i have ever seen. enough for it to have stuck in my head for nearly a decade. indeed mcdonalds, "what, what is your motivation?"

thank you.